What is digital advertising?
Digital advertising refers to marketing through online channels, such as websites, streaming content, and more. Digital ads span media formats, including text, image, audio, and video. They can help you achieve various business goals across the marketing funnel, ranging from brand awareness to customer engagement to launching new products and driving repeat sales.
There are many reasons that digital ads are a crucial part of any business’s marketing strategy. Maybe the most important one is that consumers are spending more and more time connected to the Internet through their computers, smartphones, and smart home devices. The average American has access to more than ten connected devices in their household.
People make decisions about the goods and services they buy at all times of the day, during all kinds of activities. With digital ads, you can reach audiences when they are browsing online for products to buy. Or you might reach them when they’re streaming a TV show, visiting a favorite website, or using social media. Even if they don’t choose to purchase from you at that moment, reaching them in these different contexts can help them remember your brand later on when they’re ready to purchase.