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An email has become a popular marketing tool for businesses partly because it forces the user to take action; an email will sit in the inbox until it’s read, deleted, or archived. But email is also one of the most cost-effective tools available, too. In fact, a 2022 study by the U.K.-based Direct Marketing Association (DMA) found that for every $1 spent, email has an average return on investment (ROI) of $38. For more on the power of email marketing, check out our email marketing statistics by industry.
Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like folks to visit. You can even segment your emails and target users by demographic, so you’re only sending people the messages they want to see most. Here are some email marketing campaign tips to get started.
Email marketing also allows you to run A/B tests of a subject line or call to action to identify the best-performing message by using email marketing software that can also be configured to send out emails easily. Ask our specialist for more about email campaigns.